In the Netherlands, 1 in 10 people who menstruate are unable to afford menstrual products. Research shows that purchasing these products will run up to 12,50 per month. While relatively unknown, this issue is systematically putting a part of the population at a disadvantage. That’s why I have developed a cross-media awareness campaign for women Inc.
This campaign is set to bring menstrual poverty to public attention, call on people to sign a petition, and offer merchandise up for sale. The petition will help put the issue on the political agenda, while the proceeds of the merchandise will result in direct donations of period products to those who cannot afford them. In this fictional campaign my aim is to contribute to a systematic solution to period poverty while also tackling the taboo on menstruation.
